Tuesday, December 19, 2006

Making The Most of Forum Marketing – Word Of Mouth – Traffic Generation

Since there are always some advantages and disadvantages
for everything. So, forum marketing is also having its own advantages and
disadvantages. The advantage is if it is done in a proper way, the traffic and
sales can skyrocket. The disadvantage is if it is done in a wrong way then you
will be wasting your time rather than spending time on developing your business.

There are some marketing aspects we should always consider
to get better results. In forum marketing following are the best practices.


1. Making A List of “Related” and “High Traffic” Forums:


I would not suggest you to start with low traffic forums as it is meaningless,
you don’t get the exposure required for good forum marketing. The forums should
be somehow related to your niche. You can check the traffic rankings from
alexa.com to know if it’s a high traffic website. Make sure the forums are
moderated by some people or otherwise the forum are going to be filled with spam
and you will be wasting your time.



2. Branding Your Products and Yourself:

You should always
remember a thumb rule about forum posting that you are spending your time for
social networking. Make business relationships with people on forums to get
business from potential customers. Its better to use your own name and your own
photo or logo if allowed. This creates a feeling of talking to a real person and
users feel more of a connection.



3. Using Signatures To Get Best Results:

Some people
feels shy or they think using forum signature is unethical. Let me tell you my
point of view, there is nothing unethical. You participate in those forums, you
help others and they want to know more about you and your services. They want to
contact you some way and that is why we should use signatures to provide them
with what they want. This is more like a free advertisement offered if you are
making contribution to the forum.



Conclusion:


There are more
points in my mind to make the most of forum marketing which includes how to make
good posts, how to offer your free services, how to introduce your products, the
best way of doing social marketing BUT I think the points I discussed is enough
for this post. After some time you will yourself learn the best points that will
for you.





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SEO stands for search engine optimization. In simple words,
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Kinds of SEO




On Page Optimization


It includes keyword analysis, optimized
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Off Page Optimization


It includes as many things as you can write. It involves everything from researching to link
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You can get top 10 ranking on search engines if you read
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How to write good meta tags?

You can easily write good seo friendly meta tags as an seo
consultant if you follow these guidelines.



Meta Title:
The character count of title should range from 65 -75
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It is recommended if you can write your keyword in the start of the sentence.

Meta Description:

The count should be anywhere from 150 to 250 character
without spaces. The keywords should at least be repeated in the description
twice or three times at max.


Meta Keywords:

These days most of the search engines do not give meta
keywords anymore importance. Although from my experience it is good to mention
two major keywords. Some of the SEO guru’s recommend writing three meta keywords
is the best SEO practice.



How to do good off page optimization like seo
consultants



For doing good off page optimization, you need to make a
strategy which you can follow to see results.

The best approach is doing 15-30 blog submissions,
directory submissions, forum submissions, article submissions, vlog submissions,
podcast submissions and more. This would give you links from many places and
crawlers love this way of link building.



Giving importance to the anchor text:

Anchor text is the text which the opposite person uses for
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